Floward has finished the purchase of Mubkhar, a logo of perfumery within the GCC.
Since its established order in 2015, Mubkhar has since expanded its footprint to Saudi Arabia, Bahrain, and Qatar from its house base in Kuwait.
The purchase suits Floward’s technique in keeping up and strengthening the imaginative and prescient of being the dominant on-line fast trade gifting platform within the MENA area and in the United Kingdom.
Floward first of all partnered with Mubkhar to promote their sumptuous fragrances on its platform years in the past, and the logo has since transform a most sensible dealer around the GCC, making this acquisition the herbal subsequent step of the 2 firms’ courting. Floward might be making an investment in increasing Mubkhar’s product breadth and issues of gross sales and furthering its enlargement whilst maintaining the distinctiveness and exclusivity of its providing.
Commenting at the acquisition, Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani, stated: “We’re overjoyed to enroll in forces with Mubkhar, a logo that certainly has left its mark within the fragrances and presents marketplace. This acquisition is evidence that we are forging forward in the best route with increasing our gifting classes, and having a phenomenal crew led by way of Khalid AlMannaa on board is a pivotal step ahead in our growth technique. With our firms aligned at the identical imaginative and prescient to provide our purchasers the most efficient presents thru nice buyer products and services, we’re positive that we can be additional cementing our main marketplace place.”
Mubkhar’s Founder and CEO, Mr. Khalid Nawaf AlMannaa, stated: “We’re pleased with what Mubkhar has accomplished since we introduced, and being stated and purchased by way of a logo as giant and as a success as Floward is a real testomony to the luck we are witnessed through the years. We’re glad about taking our courting with Floward to the following degree and excited for Mubkhar’s long term as we proceed to convey our consumers the most efficient fragrances and the nice buyer enjoy they are used to.”
For more info: