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Koos and Rien Hoogendoorn have formally transferred their Dutch nursery, AltaNova, to a brand new era: Hurt and Reinier Hoogendoorn. 

Hurt and Reinier have each labored on the corporate since they have been kids and feature been serving to organize the trade for a number of years. This transfer makes the brothers collectively accountable for 3 of AltaNova’s Dutch branches and its location in Portugal. Every other of the corporate’s Dutch places is in Geert-Jan and Anton Hoogendoorn’s fingers.


Those AltaNova nurseries collectively develop a complete, year-round vary of seasonal flowering bulbs and perennials. You’ll be able to see some of these AltaNova types at their stand (28.2) all the way through the Royal FloraHolland Industry Truthful on November 9/11.

Stepping again
Despite the fact that the switch is now reputable, it does no longer imply Koos and Rien will wholly disappear from the scene. Rien will stay managing one of the most Dutch places the place they develop Stephanotis. Koos will think an advisory position and can frequently discuss with their Portuguese nursery. Occasions could also be turbulent within the floriculture sector, however AltaNova is proudly extremely joyful with this building.

This switch will alternate not anything for workforce, providers, or purchasers.

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